Consultant's FAQ
Q: Does practice management consulting
have to be a full-time job?
A: No. You have so much flexibility, it’s incredible. Depending on your
individual circumstance when you start out – you may elect to work a
few hours a day – or a few days a week. We minimally recommend that
you allocate at least 5 hours per week as a CA.
Q: How do I collect my fees from clients?
In other words, what kind of agreements and contracts do
you use?
A: Copies of the agreements we use are included with your training package
at no additional charge. They are very easy to follow and modify to meet your
particular needs. We always insist that the clients sign a service agreement
with scheduled payments on the 1st and the 15th of every month. If you meet
with the client on a regular basis and produce the materials you promise, you
will find that you will have little or no collection problems.
Q: How does this program compare against
similar businesses? What do you offer that I can’t
get from somebody else?
A: First of all, I don’t know that there are any other businesses similar
to CMC. There certainly isn’t another nationwide network of practice
management professionals that offer the wide range of services that we do and
give you a systematic way to find and service clients. Your only other option,
as far as we know, is to develop your own medical consulting system like we
have done. But we offer you a way to shortcut that process by 10+ years…by
becoming a CA.
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Q: Can you really train someone to
become a practice management consultant expert in just 3
days?
A: The training is not geared toward making anyone a consultant expert in three
days – the training is designed to get CAs intimately familiar with the
CMC system and allow them to practice using the system in real business situations.
The system allows us to take anyone with solid skills and give them the tools
necessary to offer practice management services to area medical professionals.
We provide all the tools, evaluations and templates to make this happen. Each
CA will need to participate in on-going conference calls and continue to practice
to become fully proficient. “High”-level performance should be
a reality for most CAs within 3 to 12 months after training, depending on background,
work ethic and experience.
Q: How long after I start will it
be before I begin making money?
A: Typically, it’s about two weeks to two months. If you complete your
pre-training grounding, you will already begin building your prospective client
list before you ever show up for training and you’ll be well on your
way to understanding the consulting process. Most CAs already have their first
client lined up before training and only need a couple weeks after training
to get the proposal out and the relationship started. Other CAs need a couple
of months to get their first client on board. Two major factors will be how
much time you dedicate to the business and your faithfulness to the CMC system.
Working full-time will obviously speed up the entire process. The CMC system
is your blueprint for success once you leave training.
Q: What is the Fast Start Certification
Program?
A: It is your roadmap to success during your first year in the business. The
system follows CMC’s success formula of Knowledge + Attitude + Persistence
= Success = Profits. The system outlines exactly what you need to know and
what you need to do as a CA. Checklists and descriptions of what to do are
provided in an at-a-glance reference. If the proper knowledge is gained, and
if the proper activities are completed, experience shows that the right attitude
is a natural by-product. The program also requires accountability with a fellow
CA to keep you on track.
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Q: What kinds of people are typically
becoming CAs? What are their backgrounds?
A: Most CAs come from some kind of business background…beyond that, it
varies wildly. We get Administrative/Office Managers who want to work part-time
and make some residual income one day per week. We get sales professionals
who enjoy the freedom of working the hours they choose but are dissatisfied
with the income ceilings they face. We get mid- and senior-level hospital managers
who are tired of hospital bureaucracy and loathe to work for years on end for
relatively measly retirement wages. We get entrepreneurs who own businesses
or have owned businesses in the past and who are looking for a more substantial
income. We get professionals, such as CPAs and doctors who are dissatisfied
with the income and/or the industry they are in. We get pharmaceutical reps.
Get the idea? We get all types!
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Q: What are the strengths of this
program compared to other business opportunities? What about
relative weakness?
A: Strengths are simple – money and time. You will not find another business
opportunity anywhere at any price that can realistically earn you the kind
of money in the short-term and in the long-term that this business can. You
can make a $25,000 to $200,000 + annual income within your first year of starting
with a consistent effort put forth. Here’s another thing - all of the
numbers used in the income projections are not “pie in the sky” numbers.
They are conservative numbers that SHOULD be achieved by any qualified CA who
dedicates the proper amount of time, energy, effort and faithfulness to the
business. Time is another major advantage of the CMC system. You can choose
your hours – work as little or as much as your schedule allows – and
still make an excellent income.
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Q: I hate cold calling; I’m
terrible at selling. Can I still do well in this business?
A: If you hate cold calling, you’re in good company. We loathe cold calling
with a passion. In fact, if this business depended on cold calling or any kind
of selling, we would have gone broke a long time ago because we’re terrible
at it. We have developed a very effective marketing plan that you will use
as a CA to get all the business you need. In fact, the CMC system is so turn-key,
that just about anybody (literally) could implement it. Your job then becomes
to show the already enlightened, excited and willing prospective client how
the CMC system can assist them specifically in their medical practice. We have,
however, developed several, very effective cold calling techniques that are
far easier than traditional
cold calling methods – if you choose to use them.
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Q: Why don’t you just hire
and train employees in all the major markets across the country
instead of using CAs?
A: We’ve considered all of the options and CAs make the most sense. To
set up offices in several markets would be cost-prohibitive when you consider
rents, overhead and employee costs. Instead, we have opted to license our system
to qualified entrepreneurs who, during their business careers, have demonstrated
the qualifications necessary to run this kind of business.
Q: Can I work with other CAs in my
area? Am I competing with other CAs?
A: Many CAs will be interested in networking with one another, especially during
the start-up phase of their business. You will find that different CAs have
different strengths and weaknesses. One CA may have great experience with finance
but is less proficient in sales and marketing. One CA may be a great public
speaker; another may be great at managing client relationships. You may be
interested in working together either formally or informally to take advantage
of the entire talent pool of CAs in a given area. As far as competition, there
are far more than enough businesses to go around for all CAs – and when
you consider that your need for large quantities of clients will actually decrease
the longer you are in business, you will see that saturation-induced competition
is unlikely.
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Q: I see that two people can come
to training. Are there any restrictions on who I can bring?
A: We encourage you to have a partner in this business if possible. The old
saying “two heads are better than one” is good advice when taking
on any new project. To that end, we have made it possible for you to bring
a second person through training at no additional charge. There are restrictions
on whom you can partner with – and all partnerships must be approved
in writing by CMC. If you chose to have a partner, you will be required to
submit a completed Agreement, which can be found in the manual.
Q: What are the biggest determining
factors of success or failure among CAs?
A: Let’s start with failure, and that will probably give clues for success.
The twin killers of CA success are fear and pride. Fear is a quality that few
would admit to, but many would exhibit – possibly without even knowing
it. Human nature hates change. It longs for comfort and stability. As you start
your career as a CA, you will find that you must put yourself in uncomfortable
situations on a regular basis – talking to your warm contacts about the
business, answering questions that you may not know the answer to, making a
presentation in front of a physician group, and so forth. These things may
not seem too difficult, but history tells us that some CAs are more scared
than they think they are. The other killer is pride – meaning that CAs
think they know the best way to success in the business. This leads to doing
things differently than the system calls for, which almost always leads to
sub-par results. As a new CA, you would be well advised to follow our system
and success is sure to follow.
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Q: Is CMC a public or private company?
A: We are a privately held company. Currently, we have no plans to take the
company public, although we would consider the possibility if funds were needed
to grow the company beyond what cash flow provided for.
Q: Can I pay the licensing fee out
of the proceeds I receive from my clients…in other
words, will you finance this for me?
A: No. We do not provide any financing under any circumstances. In addition,
we have found a very strong correlation between somebody’s ability to
pay the licensing fee and somebody’s ability to be financially successful.
If for whatever reason you cannot pay the licensing fee, then you are not qualified
to proceed.
Q: As a CA, do I have any territorial
restrictions?
A: No. You are free to operate anywhere you like, and service clients located
anywhere in the United States.